Maximizing Your Income
Minimizing Your Effort

Print Media Sales

A 360° Solution to Grow Your Print Media Business

At Media People, we act as a full-service extension of our publishing clients, offering turnkey solutions to increase the direct response category of print media advertising including magazines and newspapers, in addition to their digital counterparts.

Our strategic sales approach, steeped in nearly 40 years of experience, expertise in direct response media and long standing relationships with direct response advertisers affords us the ability to grow your publication’s paging and revenue.

Identify Prospects

We begin by utilizing our proprietary print media research tools to develop targeted advertiser prospect lists and perform competitive research to determine the best potential advertisers for your publication.

Strategic Sales

Next, we employ a strategic sales approach to grow your business. Areas of sales include: run-of-book, general and direct response, shopper, catalog sections, classified and special sections.

Operations

Our fully managed print media operations process includes processing print insertion orders, developing marketing & promotional materials, checking copies, in-house ad design, developing small space page layouts, as well as tracking material and insertion orders from the advertiser or agency to the publication.

Results Reporting

Throughout the print media process, our team reports back to our publishers on the status of all sales efforts. We utilize reporting as both a way to demonstrate success and also to evaluate whether we need to adjust our sales strategy to the changing market conditions.

Generate Incremental Revenue with a Managed Insert Program

Media People’s insert management services division is the leading insert management company in the industry, representing over one hundred unique programs across e-commerce, catalog and publishing categories with a combined annual reach of over one billion impressions.

At Media People, we offer our insert management program owners the necessary combination of aggressive sales and marketing of their programs with unparalleled attention to logistics, reporting and financial management, affording clients the advantage of minimal day-to-day program oversight.

Insert Management Services Include:

Package Insert Programs
Onsert Programs
Statement Insert Programs
Sampling Programs
Catalog Blow-In Programs
Ride-Along Programs

Media Sales & Marketing

The insert management program sales strategy begins by developing targeted advertiser prospect lists in addition to sales collateral to “farm” for low hanging fruit and “hunt” for new categories and advertisers.

Operations & Logistics

Our knowledge of insert media and expertise in the process provides for seamless operations and logistics management, allowing clients to enjoy the benefits of an insert program without doing any of the heavy lifting.

Reporting & Analytics

The full-service management of insert programs includes reporting and analytics that keeps our insert program owners up to date on the status of their program with booking and clearance reports in addition to quarterly program reviews.