At Media People, we act as a full-service extension of our publishing clients, offering turnkey solutions to increase the direct response category of print media advertising including magazines and newspapers, in addition to their digital counterparts.
Our strategic sales approach, steeped in nearly 40 years of experience, expertise in direct response media and long standing relationships with direct response advertisers affords us the ability to grow your publication’s paging and revenue.
We begin by utilizing our proprietary print media research tools to develop targeted advertiser prospect lists and perform competitive research to determine the best potential advertisers for your publication.
Next, we employ a strategic sales approach to grow your business. Areas of sales include: run-of-book, general and direct response, shopper, catalog sections, classified and special sections.
Our fully managed print media operations process includes processing print insertion orders, developing marketing & promotional materials, checking copies, in-house ad design, developing small space page layouts, as well as tracking material and insertion orders from the advertiser or agency to the publication.
Throughout the print media process, our team reports back to our publishers on the status of all sales efforts. We utilize reporting as both a way to demonstrate success and also to evaluate whether we need to adjust our sales strategy to the changing market conditions.
Media People’s insert management services division is the leading insert management company in the industry, representing over one hundred unique programs across e-commerce, catalog and publishing categories with a combined annual reach of over one billion impressions.
At Media People, we offer our insert management program owners the necessary combination of aggressive sales and marketing of their programs with unparalleled attention to logistics, reporting and financial management, affording clients the advantage of minimal day-to-day program oversight.
The insert management program sales strategy begins by developing targeted advertiser prospect lists in addition to sales collateral to “farm” for low hanging fruit and “hunt” for new categories and advertisers.
Our knowledge of insert media and expertise in the process provides for seamless operations and logistics management, allowing clients to enjoy the benefits of an insert program without doing any of the heavy lifting.
The full-service management of insert programs includes reporting and analytics that keeps our insert program owners up to date on the status of their program with booking and clearance reports in addition to quarterly program reviews.
We also conduct advertiser credit screenings in addition to managing the payment collection process to ensure program financials are in order.